A B C WINDOW CLEANING SPECIALISTS commenced operation on 4 February 1992. It was decided at this point that a standard of excellence was to be the strategy for the company, as opposed to a cut price strategy. The aim of the Franchisor was to develop a high standard of both work performed and customer services, to enable the company to gain the necessary profile to be Franchised.

A B C WINDOW CLEANING SPECIALISTS has a unique approach to the market place and therefore possesses a better than average market share. The main reason for any business to operate is to make a profit, and this is also true for A B C WINDOW CLEANING SPECIALISTS.

With these two aspects of the strategy in mind the system has been designed to provide the best of service and care to the customer while maximising the profitability for the Franchisee.

The system takes into consideration the varying abilities of each Franchisee and tries to cover all expected and many unexpected issues that will face the Franchisee.